With a foundation in art direction and strategic marketing, my work blends aesthetic innovation with market insight to deliver packaging that not only stands out on the shelf but also drives consumer engagement and loyalty.
Through MWKS Creative Inc., I developed packaging and brand systems for clients across North America—managing the full design cycle, aligning visuals with strategic goals, and consistently delivering results that enhanced brand recognition and customer trust.
As Art Director for Manoucher Fine Foods, I led a complete rebrand, from concept through production, overseeing packaging across multiple SKUs while ensuring full compliance with CFIA regulations. My work contributed to increased shelf visibility and elevated brand presence in a highly competitive Canadian food market.